Why Read the Report?


With the focused drive to increase the Rugby’s popularity in Asia and the excitement and success of the recent Rugby World Cup in Tokyo Japan, this newest data analysis of 137,000 Rugby Fans provides deeper behavioral insights for sports administrators, event organizers, sponsors, tourism officials, and marketers.


Here are some insights highlighted in the report:


Who visited the games?

  • The average Rugby fan seen at RWC was a 36-year-old male living in Japan.
  • RWC saw a higher number of local fans from Tokyo followed by Osaka. 
  • Top 3 countries attending the games in Japan - Australia followed by UK and New Zealand.
  • Brands having high footfall across sectors - Toyota, Mizuno, Asics, Adidas, Takashimaya, MUFG and Tokyu.